The Senior Paid Media Strategist will play a crucial role in shaping and executing our global digital advertising strategy, with a focus on driving performance and maximizing ROI across global digital channels. Reporting to the VP of Marketing, this senior leadership position will oversee a team responsible for managing channel mix, expansion, and digital performance KPIs. The successful candidate will be a strategic thinker with a strong analytical mindset and a proven track record of driving results in digital marketing.

Responsibilities:

• Lead the development and execution of global digital marketing strategies, with a focus on driving performance and maximizing ROI.
• Manage channel mix and expansion efforts across digital channels, including paid search, paid social, SEO, display advertising, and more.
• Analyze campaign conversions and performance metrics to identify opportunities for optimization and improvement.
• Partner with Marketing Operations (MOPS) to address integration issues and ensure seamless execution of marketing campaigns.
• Provide timely adjustments to reduce and avoid critical wasted spend, optimizing campaign performance and driving efficiency.
• Lead a performance marketing team and vendors, ensuring alignment with campaign objectives and KPIs.
• Report on regional performance and provide insights to regional marketing leaders to drive growth and achieve regional KPIs.
• Collaborate with cross-functional teams to develop and implement data-driven strategies and initiatives.
• Stay informed of industry trends and best practices in digital marketing, incorporating new technologies and methodologies into our strategies.