Membership Engagement Officer 

Location: Bracknell

Salary: £32,000

My client based in Bracknell is looking for a Membership Engagement Officer to join their team. You will play a key role in implementing the Membership growth and retention strategy. You will also implement the delivery of the membership recruitment and retention strategy to achieve member growth, increase member engagement and take up of added value services, developing cross-selling opportunities. 

Responsibilities:

Support the Membership Manager to execute the member recruitment and retention strategy, contributing to the achievement of the revenue budget for membership.  

Conduct effective competitor analysis for targeted development activities.  

Develop incoming leads to secure a successful pipeline engagement of new members.  

Execute the new member onboarding process to induct them on accessing and benefiting from the full range of services.  

Build and nurture relationship with members to deliver a value message proactively encouraging the uptake of membership services.  

Deliver a programme of membership meetings to include presentations to individuals and teams via TEAMS and other communication channels.  

Undertake member meetings and communications to members to identify and develop cross-selling opportunities, including sponsorship.  

Support the Membership Manager in delivering regular member engagement activities/events.  

Participate in the annual renewals process, ensuring timely subscription collections.  

Engage members during the resignation process to encourage retention.  

Contribute towards member communications, including email correspondence, newsletters and welcome packs.   Gather member feedback towards the development of new member offerings that will develop the membership package.  

Contribute to membership KPI’s, as required by the Membership Manager.  

Maintain GDPR compliance when handling member data.  

Ensure CRM system and member records are maintained and updated in accordance with procedures.  

Ensure operational processes, procedures and policies are followed.  

Skills and Knowledge:  

Account management skills (essential).  

Experienced in building relationships with key stakeholders.  

Experienced in corporate membership environment (desirable).  

Knowledge of the built environment (desirable).  

Proven commercial acumen.   

Excellent communication skills, both written and spoken.  

Presentation skills.  

Excellent customer service skills.  

Driven and results orientated.  

Excellent team working.  

IT proficient