Area Sales Manager (South London, Surrey, Berkshire)

Posted a week ago by First Logistics Limited

KT1, Grove, Greater London
£42,000 - £55,000/annum Comp Car, Uncapped Bonus, Pension

My client, a very successful Lighting manufacturer established since the early 1980's are looking to expand once again. They currently work with over 3,000 electrical wholesalers and stockists and operate on 4 continents, across 40 countries.

You will have a proven track record of selling electrical product (ideally Lighting, but not essential) into wholesalers, distributors and contractors. You will have the ability to mix account management with winning new business and have the drive to earn significant bonuses on the back of the relationships you build.


  • Achieve set sales targets for all wholesaler accounts across your assigned territory
  • Develop and build relationships with wholesale branch managers, buyers, and trade counter-staff
  • Develop and execute business plans to drive growth within existing wholesaler customer base
  • Diligently follow monthly call plans to ensure all accounts are serviced on a monthly basis
  • Complete detailed preparation prior to all customer meetings/calls
  • Target both day to day stock orders and lighting project opportunities across customer base
  • Train all relevant personnel within wholesaler branch on new and existing product ranges
  • Collaborate with internal department to provide technical and customer service support to customer base
  • Deliver ROI on promotional and marketing activity across customer base
  • Provide ongoing feedback to manager on market trends such as competitor pricing information and market conditions
  • Keep all customer records regarding pricing, purchasing patterns and contacts up to date
  • Participate in industry trade fairs
  • Complete monthly reporting requirements
  • Commercial acumen required to review and report on monthly performance vs budget, targets and forecast providing variance analysis
  • Present at monthly divisional sales meetings
  • Manage and update project pipeline database on a monthly basis

Minimum Qualifications:

  • Possess a full clean driving license

Preferred Qualification:

  • Experience in a field sales or account management role
  • Experience in lighting sales and/or technical knowledge
  • Working knowledge of the lighting and electrical industry
  • Proficient in Relux or Dialux lighting designs
  • Proficient in Excel & Power-point


  • An industry-competitive salary
  • An excellent open-ended bonus scheme
  • Fully maintained company car
  • Training and ongoing career development
  • Laptop and mobile phone
  • HealthcarePension

If you think you what it takes, would like to apply or simply find out more please contact Richard Bedford-Smith at First Lux Recruitment or click apply.

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